Title, International Trade and Export Management. Author, Francis Cherunilam. Edition, 2. Publisher, Himalaya Publishing House, ISBN, Part II deals with various aspects of international marketing management. Part III provides a picture of Indias̀ foreign trade and commercial policy, including. International trade and export management. [Francis Cherunilam] — This book provides, in one volume, various theoretical and managerial aspects of.
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International Trade and Export Management by Francis Cherunilam
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International trade and export management
Please enter the message. Please verify that you are not a robot. Would you also like to submit a review for this item? You already recently rated this item. Your rating has been recorded. Write a review Rate this item: Preview this item Preview this item. International trade and export management Author: English View all editions and formats Summary: This book provides, in one volume, various theoretical and managerial aspects of International Marketing.
It is divided into four parts. Part I, which deals with important theories, concepts, issues and organisations related to international trade and investment, provides a theoretical background trqde the study of Export Management.
The subject matter is cherunilan in a lucid style so that it could be easily understood even by those who do cherhnilam have any academic background of Economics. Part II deals with various aspects of international marketing management. Part IV presents some cases.
First published two decades ago, the book received a tremendous response. It has been revised and modified a number of times.
This edition, however, is characterised by a thorough revision and substantial modification to reflect the rapidly changing environment of International Trade and has been restructured to be an cheurnilam text on the subject.
This book is meant mostly for the undergraduate students of Management, Commerce, Economics, Law etc.
Yet, the general reader and post-graduate managemet will welcome it as an authentic primer on a complex subject. Allow this favorite library to be seen by others Keep this favorite library private.
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